Segmentation Insights is a multivariate, advanced analytical method which segments the multicultural marketplace into subsegments based on psychographic and attitudinal variables. Segmentation can answer the following types of questions.
How do cultural sub-segments differ in lifestyle, attitudes and demographics?
How different are the subsegments and how are they similar?
How do cultural segments breakout when it comes to your product or service?
This analysis goes beyond traditional segmentation which relied mostly on demographic data. Segmentation Insights adds into the segmentation mix things such as psychographic statements and attitudinal measures, which gives and more precise measure of the segments. These analytics can help companies determine which segments and subsegments in multicultural markets are the most target rich and which are the ones to avoid.
