Sylvia Nieto-Vidal
Managing Partner - Operations
svidal@multicultural-insights.com

Ms. Vidal brings 16 years of multicultural research experience to Multicultural Insights. Ms. Vidal has set-up, managed and overseen qualitative and quantitative research for Fortune 100 companies such as Kraft Foods, Pepsi-Cola, Procter & Gamble, Avon, Brown Forman, Warner Lambert, Schering-Plough, SC Johnson, Allstate, Ralston-Purina, The Gillette Company, IBM, Phillip Morris, JC Penney's, and Wrangler among others. Prior to starting Multicultural Insights, Ms. Vidal served as Vice President/Director of Operations for Market Segment Research, a national firm specializing in conducting research among multicultural consumers, where since 1995 she was responsible for assisting clients with research design, overseeing the daily operations of the business and ensuring the highest quality research to clients in consumer products and service industries . In addition to running the operation, she also managed client relationships and assisted in the development and writing of the 1993 , 1994 , 1996 and 2003 MSR Ethnic Market Report . Prior to joining MSR in 1990, she served as the National Field Director at Menéndez International, a national research firm specializing in the Hispanic market where she was responsible for supervising and coordinating both qualitative and quantitative national research projects for Fortune 100 companies.

Marilse Rojas
Managing Partner
Project Management
mrojas@multicultural-insights.com

Ms. Rojas is responsible for coordinating and managing quantitative and qualitative research projects. Ms. Rojas is experienced in conducting marketing research in the general market, as well as in the Hispanic, Black and Asian markets. She served in this capacity as Senior Project Director at Market Segment Research for seven years. She has extensive experience in conducting different types of research projects ranging from tracking studies to ad hoc studies such as awareness, trial and usage studies, image studies, feasibility studies, taste tests and copy tests. She has worked with a variety of companies such as U.S. Postal Service, Tropicana, Estee Lauder, Coca-Cola, Capital One, Eastman Kodak, Coors, MasterCard, Terra, Walt Disney World, Helene Curtis, Smuckers, Radio Shack and Marshalls. Research training courses completed by Ms. Rojas include The Fundamentals of Moderating training provided by the RIVA and Designing Effective Questionnaires: A Step by Step Workshop provided by the Burke Institute.

Rose Becker
Managing Partner
Data Programming
rbecker@multicultural-insights.com

Ms. Becker brings ten years of multicultural research experience to Multicultural Insights. Ms. Becker provides data processing support and is responsible for all research programming, including CATI survey instruments, data tabulation, data cleaning and sample formatting among others. Ms. Becker has extensive expertise in programming and data tabulation experience using SPSS Programs including Quantum, Quancept, Quanvert and Sawtooth Technologies Software (Ci2 and Ci3). Additionally, Ms. Becker has vast experience in quantitative project management and has worked with clients such as Pepsi, Anheuser-Busch, James River Corporation, Levi Strauss, Procter & Gamble and other Fortune 500 companies. She also has served as quality control supervisor for in-person field projects. Ms. Becker also completed the School of Marketing Research training at the University of Notre Dame presented by the American Marketing Association and the Mendoza College of Business.