Multicultural-Insights.com

Multicultural IQ
(respondents need to check answers - the results will need to be tallied at the end and scored)

If you are involved in any type of marketing communications for a product or service, you should be a ware of your multicultural IQ - and that of your company. While some companies have gained genius status in marketing to cultural and niche segments, many need more education. The following test will let you know where you and/or your company stand. Once you know where you are on the multicultural genius scale, you can take the appropriate approaches to specilized research in cultural markets.

1. African American, Hispanic and Asian markets combine for what amount of total spending each year.
More than one billion
More than one trillion
More than one zillion

2. What level is the Hispanic population projected to reach by 2020?
75 million
85 million
100 million

3. What percent of married African American households have an income of $50,000 plus?

25%
50%
75%

4. Which major American television network owns the major Spanish-language network Telemundo?

CBS
ABC
NBC

5. When it comes to advertising likes and needs, Anglos are most like which group in their attitudes and opinions?

African Americans
Hispanics
Asians

6. Which cultural segment in the United States places the least emphasis and importance on their specific culture and traditions.

Hispanics
Asians
African Americans

7. Of Hispanics living in the United States, which two countries are most represented according to the Census?

Mexican and Cuban
Mexican and Puerto Rican
Mexican and Colombian

8. What percentage of those living in the United States speak a foreign language at home?

1 in 5
1 in 10
1 in 8

9. The best way to reach Hispanics is with a “one size fits all” approach such as a national ad campaign with a single, focused message?

True
False

10. Minority-owned businesses grew at what rate as compared to the national average during the 1990s?

Two times faster
Four times faster
Three times faster