Segmentation Insights ® - multivariate multicultural segmentation based on more than just demographics. Advanced analytical research built on psychographics and attitudinal measures developed from institutional knowledge about ethnic and niche markets.
Copy Insights® - our standardized copy test designed to measure the effectiveness of marketing communications.
Event Insights® - our standardized event test designed to measure the impact and effectiveness of event sponsorship.
Purchase Constancy Insights® - measures various levels of loyalty and future purchase behavior of a clients customers and its competitor’s customers - works with both products and services.
Attribute Influence Insights® - a SWOT quadrant analysis which measures product or service attribute performance based on stated attribute importance. A valuable analysis identifies Strengths, Weaknesses, Opportunities and Threats. Advanced multivariate methods can be utilized to determine key drivers and purchase motivators.
Market Opportunity Insights® - Identifies which segments and sub-segments make good targets for product and services and how big that opportunity can be.
Psychographic Profile Insights® - Identifies the current customer base and their profile, plus attitudinal measures which single them out from other consumers. |
